Grow your ecom brand sustainably beyone 7-figures

Hi I'm James 👋

I partner with ecom brands to help them grow in a way that is sustainable and profitable, not just chasing quick wins. I don't focus on one area. Whether it's your site, your marketing, or your customer experience, everything works better when it's working together.

I only have a limited number of brands at a time so that we can go deep. There's no surface-level advice, just tailored, hands-on support to help you make smarter decisions and hit your goals with confidence.

Let's chat

Trusted by 50+ brands, all at different stages of growth

“James helped us build product pages that actually convert, cut wasted ad spend, and get more from our organic channels. Our MER and profit are in a much better spot, and it finally feels like we’re in control of our growth."

Ryan Britten

Co-Founder, Pawfect Pals

"Working with James has been one of the best decisions I’ve made for my business. I came to him feeling overwhelmed and unsure how to scale effectively.
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James brings a rare mix of strategic thinking, ecom and digital marketing knowledge, and hands-on website support. I now have a clear roadmap and renewed confidence in where I’m headed."

Lil Macvaney

Founder, Summer Skin

"Before working with James, we were juggling too many platforms without a clear direction. He helped us simplify our backend systems, make better use of our community groups, and create way more buzz around our product drops. Things just feel a lot more streamlined now and the results have followed."

Mitch O'Leary

Co-Founder, Outdated

Unmatched support

Here's how we form a powerhouse partnership...

Weekly 1:1 check ins to discuss results, growth strategies & focus areas

Together we'll uncover your path to optimisation and profitable scale.

Here's how we speed things up... Get hands on implementation support. We won't leave you hanging!

Have a question or just want to discuss ideas outside of our weekly 1:1? We can chat 24/7 via WhatsApp or Slack.

Sitting across all crucial areas...

Helping you across multiple platforms and implement battle tested strategies that will help you outpace your competition

Promotional Strategy CRO Landing Pages Email & SMS Ad Creative Facebook Ads UX Design Building Community Partnerships CopyWriting AI Brand Strategy Software Selection Organic Social SEO

Flipping the script & adding value

Not a one size fits all approach

OTHER EXPERTS

Fully understands your business inside and out

Helps with implementation and hands on tasks

Avoids time wasting group calls

No lock in contract

Free access to our partnership app

Frequently asked questions

How much does it cost?

Cost ranges from the type of support you are after. This can all be discussed on our discovery call as we work together to figure out what makes sense for your business and goals.

Why do I need an ecommerce coach or mentor?

It's hard trying to navigate by yourself. Maybe you're feeling stuck, unsure of what the next step looks like or how to take your business to the next level. Or maybe things are moving fast, and you're in need of a partner to help navigate the rapid growth.

Wherever you're at, we meet you there. Our approach is designed to support brands at every stage, whether you're stuck and need a fresh perspective, or scaling quickly and need experienced guidance to stay ahead.

This isn’t surface-level support. We offer an intense, hands-on partnership focused on the areas that truly move the needle.

Will be locked into a 12-month contract?

No. Unlike other coaching programs, you can cancel at any time.

Why is The Ecom Code different to other coaching?

We take the time to deeply understand your business from the inside out: your goals, your challenges, your customers, your numbers. That level of immersion allows us to deliver results faster and make a far greater impact where it counts.But we don’t stop at strategy.

Unlike others who hand you a plan and wish you luck, we roll up our sleeves and get stuck in. We're right there with you during implementation, tackling hands-on tasks, fine-tuning along the way, and ensuring nothing gets lost in translation. This means less guesswork for you and more momentum toward meaningful growth.